Business profile photography in York has always been an important part of my business. I’ve had the good fortune to of worked with lots of businesses in and around the York area so when my favourite opticians contacted me I jumped at the chance!
Opticians Binnington and Thurling are in the process of upgrading and modernising both their shop and their website. This is where imagery plays such a huge part in a professional looking website. Which is why I was asked to update their staff photography which included a few outside images of the shop.
The whole shoot only took about an hour of their time and we choose a few areas within the shop for each one of the staff which reflected their role. Luckily with an opticians there is plenty of scope for interesting backdrops and things we can use to create interesting imagery. We shot both the optometrists and technician and the front of house staff. We were able to capture a variety of different images which I then presented to them in the form of a contact sheet which they were able to select their favourites. All these images will give them plenty of new material to use in various sections of the website. I think most of the staff were looking forward to getting them over and done with which is a common reaction. It always helps to be able to relax people and show them the immediate results on the back of the camera to prove that they are looking really good and that they had nothing to worry about. One of the girls on reception is getting married fairly soon and I assured her that after today she’ll be an absolute pro on her big day! It’s all good practice!